Indian travelers are no longer content with just visiting popular tourist spots; they’re seeking unique experiences, local goods, and maximizing value in their travel plans. A recent report by American Express India reveals the shift in travel preferences among Indians, with a focus on holistic experiences, local support, and smart spending.
Experiences Over Material Goods
92% of Indians are looking for one-of-a-kind goods to remind them of their trip, so they can share stories with friends and family. This preference for unique experiences is not limited to shopping; 84% of Indians believe it’s essential to support local small businesses while visiting a new destination. They’re willing to venture off the beaten path to experience authentic cultures and meet local artisans.
- 81% of Indians prioritize purchasing high-quality local goods, such as coffee beans, Persian rugs, and Italian leather, on their next trip.
- 50% of Indians are planning an international trip in 2025 to purchase a luxury good or investment piece.
Sports and Concerts
Indians are enthusiastic about sports and music. 63% of Indians are planning to travel for a cricket match, while 38% are excited about football/soccer events. 58% of Indians are planning to travel to both domestic and international destinations to attend a specific concert or show.
| Destination | Domestic | International |
|---|---|---|
| Cricket Match | 36% | 32% |
| Football/Soccer Event | 38% | 22% |
Smart Spending
Indians are savvy spenders, looking to maximize value while traveling. 79% of Indians are planning to use rewards points for leisure travel, such as flights, hotels, and car rentals. 84% of Indians believe combining credit card rewards with other loyalty programs provides the best value for international trips.
- 50% of Indians are linking their credit cards to dining partners in addition to everyday expenses.
- 48% of Indians download relevant travel apps before their trip.
- 48% of Indians book all aspects of their trips on their smartphone or tablets.
Research and Planning
Indians are tech-savvy, and research plays a crucial role in their travel planning. When planning a trip, Indians typically use reviews on travel websites (67%), social media (55%), and recommendations from friends/family (51%). Finding places that match their interests (54%) and budget (50%) is most important to Indians when selecting a destination.
Conclusion
Indian travelers are seeking unique experiences, local goods, and maximizing value in their travel plans. By understanding their preferences, businesses can cater to their needs, offering tailored experiences that meet their expectations.
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