The American open road is calling, and Brand USA has unveiled an exciting new program to bring the magic of self-drive road trips to the Australian travel industry. “The Great USA Road Trip – Australia” is a three-city roadshow that will take place in Perth, Adelaide, and the Gold Coast in July 2025, and it’s an event that will not be missed by travel agents and industry professionals.
The Spirit of the Open Road
• Perth – 29 July 2025
• Adelaide – 30 July 2025
• Gold Coast – 31 July 2025
The program is being led by Brand USA, in partnership with United Airlines, and supported by a diverse array of US DMOs and brands. As the centenary of the legendary Route 66 approaches in 2026, the launch of this program in Australia is especially fitting. Route 66, dubbed America’s “Mother Road”, stretches 3,940 kilometres from Chicago, IL, to Santa Monica, CA, traversing eight states. Steeped in history and immortalised in pop culture, it remains a bucket list drive for travellers from around the world. The roadshow will feature informative sessions with experiential activations and an in-depth look at US road trip itineraries, as well as the opportunity for agents to engage with local agents, US destination and product partners. “The Great USA Road Trip – Australia” is designed to inspire and empower agents to sell self-drive adventures with confidence.
A Growing Passion for American Road Trip Adventures
• Research from Brand USA shows almost half (47 per cent) of Australian travellers considering a visit to the USA in the future indicated they were likely to go on a road trip (Brand USA’s Market Intelligence Survey, August 2024). • 69 per cent of Australians travelling to the USA wish to visit two or more cities during their trip. The survey findings demonstrate a strong appetite for multi-destination travel, aligning perfectly with road tripping which is one of the most cost-effective, flexible and immersive methods of exploring multiple US destinations. “As Australians seek more immersive and independent travel experiences, this is a great opportunity to introduce this celebrated global event to the Australian market,” said Brand USA’s Senior Director, Global Trade Development (APAC), Suzy Shepard.
Partnership with United Airlines
• United Airlines is excited to partner with Brand USA in launching The Great USA Road Trip Australia campaign, showcasing some of the most famous routes and scenic roadways across the US, starting in their hometown of Chicago. • United offers customers more nonstop flights from Australia to Continental USA than any other airline. • Once in the U.S., customers can connect to more than 200 destinations on United’s network, providing travellers with the opportunity to see and experience more of America.
Event Details
| City | Date | Registration Open |
|---|---|---|
| Perth | 29 July 2025 | June 2025 |
| Adelaide | 30 July 2025 | June 2025 |
| Gold Coast | 31 July 2025 | June 2025 |
Travel agents are encouraged to save the dates and register in June to take part in this exclusive opportunity to discover the USA’s open roads, rich culture, and unforgettable landscapes. Don’t miss out on the chance to immerse yourself in the spirit of the American open road. Register now and be a part of The Great USA Road Trip – Australia.
Discover the USA’s Open Roads
The roadshow will offer an in-depth look at US road trip itineraries, providing agents with the knowledge and inspiration they need to sell self-drive adventures with confidence. “United Airlines is excited to partner with Brand USA in launching The Great USA Road Trip Australia campaign, showcasing some of the most famous routes and scenic roadways across the US,” said Tim Wallis, regional sales manager for Australia, New Zealand and Tahiti at United Airlines. “United offers customers more nonstop flights from Australia to Continental USA than any other airline. Once in the U.S., customers can connect to more than 200 destinations on United’s network, providing travellers with the opportunity to see and experience more of America.”
The program is designed to inspire and empower agents to sell self-drive adventures with confidence, and with its focus on the USA’s open roads, rich culture, and unforgettable landscapes, it’s an event that will not be missed by travel agents and industry professionals. Don’t miss out on the chance to immerse yourself in the spirit of the American open road. Register now and be a part of The Great USA Road Trip – Australia.
Why Road Tripping is a Popular Choice
• Research from Brand USA shows almost half (47 per cent) of Australian travellers considering a visit to the USA in the future indicated they were likely to go on a road trip. • 69 per cent of Australians travelling to the USA wish to visit two or more cities during their trip. Road tripping is a popular way for Australians to holiday, and the survey findings demonstrate a strong appetite for multi-destination travel. “As Australians seek more immersive and independent travel experiences, this is a great opportunity to introduce this celebrated global event to the Australian market,” said Brand USA’s Senior Director, Global Trade Development (APAC), Suzy Shepard. “The Great USA Road Trip – Australia” is designed to inspire and empower agents to sell self-drive adventures with confidence, and with its focus on the USA’s open roads, rich culture, and unforgettable landscapes, it’s an event that will not be missed by travel agents and industry professionals.
The Benefits of Road Tripping}
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- Reduces stress and fatigue
- Provides opportunities for social interaction and bonding
- Allows for flexibility and spontaneity
- Allows for exploration of multiple destinations
- Provides opportunities for cultural immersion and learning
- Enhances the travel experience
• Cost-effective
• Flexible
• Immersive
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The roadshow will offer an in-depth look at US road trip itineraries, providing agents with the knowledge and inspiration they need to sell self-drive adventures with confidence. “United Airlines is excited to partner with Brand USA in launching The Great USA Road Trip Australia campaign, showcasing some of the most famous routes and scenic roadways across the US,” said Tim Wallis, regional sales manager for Australia, New Zealand and Tahiti at United Airlines. “United offers customers more nonstop flights from Australia to Continental USA than any other airline. Once in the U.S., customers can connect to more than 200 destinations on United’s network, providing travellers with the opportunity to see and experience more of America.”
The program is designed to inspire and empower agents to sell self-drive adventures with confidence, and with its focus on the USA’s open roads, rich culture, and unforgettable landscapes, it’s an event that will not be missed by travel agents and industry professionals. Don’t miss out on the chance to immerse yourself in the spirit of the American open road. Register now and be a part of The Great USA Road Trip – Australia.
Conclusion
The Great USA Road Trip – Australia is an event that will not be missed by travel agents and industry professionals. Register now and be a part of this celebrated global event. Don’t miss out on the chance to immerse yourself in the spirit of the American open road. Discover the USA’s open roads, rich culture, and unforgettable landscapes and take your clients on an unforgettable journey. “As Australians seek more immersive and independent travel experiences, this is a great opportunity to introduce this celebrated global event to the Australian market,” said Brand USA’s Senior Director, Global Trade Development (APAC), Suzy Shepard. “The Great USA Road Trip – Australia” is designed to inspire and empower agents to sell self-drive adventures with confidence, and with its focus on the USA’s open roads, rich culture, and unforgettable landscapes, it’s an event that will not be missed by travel agents and industry professionals.
