The Rise of European Travel Plans Amidst Affordability Challenges

The travel industry is witnessing a significant uptick in long-haul travel plans, particularly to Europe, as the world gradually recovers from the pandemic. Recent surveys indicate that a substantial 58% of respondents are planning to embark on long-haul journeys in the upcoming months of September to December 2024. Top Destinations:

• Europe is the preferred choice for 40% of these travelers. The allure of iconic landmarks and quality infrastructure is a major draw. ## Affordability: The Key Barrier to European Travel**

Affordability: The Key Barrier to European Travel

Despite the growing interest in European travel, affordability remains the primary concern for many potential travelers.

The State of Long-Haul Travel in the Final Quarter

The travel industry is bracing for a significant shift in the final quarter of the year, as recent surveys indicate a notable change in traveler behavior. 58% of respondents plan to travel long-haul in the last four months of the year

• A 4% decline compared to the same period last year

This data suggests a cautious optimism among travelers, despite economic uncertainties and the lingering effects of the pandemic.

Affordability: The Key Barrier to European Travel

The primary concern for many potential travelers is the cost of long-haul trips, particularly to Europe. Nearly half of respondents cite affordability as a major barrier

• The rising cost of flights and accommodations is a significant factor

This concern is not unfounded, as the travel industry has seen a steady increase in prices over the past few years.

The Impact of Economic Uncertainty

The decline in long-haul travel intentions is a reflection of the broader economic uncertainties that continue to affect the global economy.

The Allure of Europe: Brazilian Travel Intentions

The allure of Europe continues to captivate the hearts of Brazilians, with nearly 48% of respondents planning to visit the continent in the last four months of the year. This surge in travel intentions closely mirrors the trends observed last autumn, indicating a sustained interest in European destinations. Sustained Interest in Europe

• Nearly half of the respondents are eager to explore European countries
• The trend has remained consistent since last autumn

The Economic Landscape: Consumer Confidence and Cost Concerns

Despite the growing consumer confidence, the high costs associated with traveling to Europe remain a significant deterrent for many Brazilians. This economic landscape presents a complex picture, where the desire to experience Europe is tempered by financial considerations.

The Importance of Safety in European Holiday Destinations

European travelers are increasingly prioritizing safety when selecting their holiday destinations. This trend reflects a broader shift in consumer behavior, where the well-being of travelers is becoming a paramount concern.

The Allure of Leisure Travel to Europe

Europe’s diverse landscapes and rich cultural heritage make it a top destination for leisure travelers. With 78% of respondents indicating that leisure is their primary reason for visiting, it’s clear that Europe offers an unparalleled experience for those seeking relaxation and enjoyment. The continent’s picturesque cities, serene countryside, and stunning natural landscapes provide the perfect backdrop for a memorable vacation. From the romantic streets of Paris to the breathtaking fjords of Norway, Europe’s beauty is a constant draw for travelers.*

Culture and History: A Timeless Attraction

Despite the allure of leisure, 44% of respondents expressed a strong interest in exploring Europe’s rich cultural and historical heritage.

Engaging with Locals: A Key Trend in European Travel

European travel has always been about exploring new cultures and experiences. However, a recent survey has shed light on a significant trend among travelers: the desire to engage with locals. This shift in traveler behavior is reshaping the way we think about tourism and its impact on local communities. Interaction with Locals

• – Occasional Interactions: A notable 40% of respondents expressed a willingness to occasionally interact with locals. This could range from simple conversations to participating in local events. – Cultural Immersion: For 36% of travelers, engaging with locals is about delving deeper into the culture. They aim to learn about local life, traditions, and customs. – Building Relationships: A smaller yet significant 15% of respondents aspire to build meaningful relationships with locals during their European travels.

  Miguel Sanz, President of ETC The full summary report can be downloaded from: https://etc-corporate.org/reports/long-haul-travel-barometer-3-2024/