Movies , reels & celebs : how 44 % of indians pick their travel destinations based on social media.

  • Post comments:0 Comments
  • Reading time:2 mins read
You are currently viewing Movies , reels & celebs : how 44 % of indians pick their travel destinations based on social media.
Representation image: This image is an artistic interpretation related to the article theme.

This trend, dubbed “screen tourism,” is gaining traction globally, with other countries like the UK, US, and Australia also seeing a rise in this phenomenon. The report highlights that Indians are increasingly drawn to destinations that align with their favorite characters, locations, and storylines. They are not just looking for a vacation; they want to recreate the experience of their favorite shows and movies. This desire for authenticity and immersion is driving the popularity of screen tourism.

  • 57% are influenced by food and beverage trends that are popularized by media. Let’s break down these findings and explore their implications for marketers and businesses. The Power of Visual Storytelling:

    • The survey results highlight the undeniable influence of visual storytelling in shaping consumer behavior.

  • 70% of travellers are influenced by travel bloggers and vloggers. ## The Power of Social Media in Shaping Travel Aspirations

    • Social media has become an undeniable force in shaping travel aspirations, influencing the choices and desires of millions of travelers worldwide. A recent study reveals the profound impact of social media on travel decisions, highlighting the significant role played by friends, family, celebrities, and online influencers. The study reveals that a staggering 76% of travelers are inspired by the social media posts of their friends and family. This highlights the power of personal recommendations and the trust placed in the experiences shared by those closest to us. Imagine a traveler planning a trip to Italy, who sees their friend’s breathtaking photos of the Tuscan countryside on Instagram and decides to book a villa rental in the region.

    This report analyzes the travel preferences and behaviors of a diverse group of travelers. It highlights key findings regarding booking habits, willingness to pay for premium services, and concerns about safety and security. Booking Habits:

    • 62% of travelers prefer to book both flights and accommodation together. * 28% prefer to book flights separately and accommodation separately.

    Leave a Reply