Indian travelers are planning their journeys with greater intention and purpose in 2025, according to the American Express 2025 Global Travel Trends Report. The report highlights the growing importance of unique experiences, supporting local businesses, and leveraging technology to maximize travel value.
“Indians are more informed and discerning than ever before and seek holistic experiences during their travel. At American Express, we understand the preferences of our Card Members and are committed to helping them unlock more value on travel, dining, shopping and entertainment – through each aspect of their journey,”
said Sanjay Khanna, CEO and Country Manager, American Express Banking Corp India. **Unique Experiences and Meaningful Purchases**
Indian travelers are prioritizing unique experiences and meaningful purchases in 2025. About 92 per cent of Indians look for one-of-a-kind goods to remember their trips, while 84 per cent emphasize supporting local small businesses. High-quality local products are a priority for 81 per cent, and 50 per cent are planning international travel specifically for luxury purchases. Some notable statistics highlight the growing demand for unique experiences:
• 92 per cent of Indians prioritize one-of-a-kind goods to remember their trips
• 84 per cent emphasize supporting local small businesses
• 81 per cent value high-quality local products
• 50 per cent plan international travel specifically for luxury purchases
**Events and Sporting Events**
Events are also driving travel decisions in 2025. According to the report, 58 per cent of Indians plan trips around concerts or shows, and 68 per cent plan trips around sporting events, particularly cricket and football. These events often become major attractions, drawing travelers from across the country. For example, the Indian Premier League cricket tournament has become a highly anticipated event, with fans traveling from different parts of the country to cheer for their favorite teams. **Maximizing Travel Value**
Tech continues to shape travel behavior, with Indians using technology to maximize travel value. About 79 per cent download travel apps, and nearly half book entire trips via smartphones. Indians are also using reward points for travel, with 79 per cent using them, and 84 per cent combining credit card rewards with other loyalty programs.
- 67 per cent of Indians use reviews on travel websites
- 55 per cent use social media for travel recommendations
- 51 per cent use recommendations from friends and family
**Finding the Right Destination**
When selecting a destination, Indians prioritize finding places that match their interests and budget. About 54 per cent find places that match their interests, and 50 per cent find places that match their budget. Indians also use technology to find the right destination, with 48 per cent booking all aspects of their trips on their smartphone or tablets.
| Interests | 53% |
| Budget | 50% |
Indian Travelers Are Tech-Savvy
Indian travelers are also tech-savvy, with 79 per cent downloading travel apps and 68 per cent booking entire trips via smartphones. What’s Next for Indian Travelers?
As the travel industry continues to evolve, it will be interesting to see how Indian travelers adapt to the changing landscape. With their growing preference for unique experiences, supporting local businesses, and leveraging technology, Indian travelers are poised to become a significant force in the global travel market.
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