Key Findings
The survey revealed several key findings that highlight the growing importance of sustainability in the travel industry. • The Philippines topped the list, with 86 percent of respondents indicating that sustainability is a crucial factor in their travel decisions.
The Rise of Sustainable Travel
The travel industry has undergone significant changes in recent years, with a growing emphasis on sustainability. This shift is driven by the increasing awareness of the environmental and social impacts of tourism.
15 percent opt for eco-friendly transportation options.
The Rise of Eco-Friendly Tourism
Asia, a continent known for its rich biodiversity and natural beauty, has seen a significant increase in eco-friendly tourism in recent years. Many travelers are now opting for sustainable travel practices to minimize their impact on the environment. This shift towards eco-tourism is driven by a growing awareness of the importance of conservation and the need to protect the region’s natural resources.
Many travelers are now opting for accommodations with sustainability certifications, such as the Green Globe or the EarthCheck certification. These certifications ensure that the accommodations meet certain standards for sustainability, such as reducing energy consumption and waste.
In 2020, the COVID-19 pandemic caused a significant decline in travel to Japan, with a 72.9% drop in international arrivals.
The campaign aims to reduce greenhouse gas emissions and promote sustainable development.
Participating Countries and Organizations
The Eco Deals Campaign has gained significant participation from countries and organizations around the world. Some of the key participating countries include:
Benefits of Participating in the Eco Deals Campaign
Participating in the Eco Deals Campaign offers several benefits, including:
Japan and South Korea’s Participation in the Eco Deals Campaign
In 2025, Japan and South Korea joined the Eco Deals Campaign, marking a significant milestone for the initiative.
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