Agoda reveals Asia most sustainability conscious travellers for 2025

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Key Findings

The survey revealed several key findings that highlight the growing importance of sustainability in the travel industry. • The Philippines topped the list, with 86 percent of respondents indicating that sustainability is a crucial factor in their travel decisions.

The Rise of Sustainable Travel

The travel industry has undergone significant changes in recent years, with a growing emphasis on sustainability. This shift is driven by the increasing awareness of the environmental and social impacts of tourism.

15 percent opt for eco-friendly transportation options.

The Rise of Eco-Friendly Tourism

Asia, a continent known for its rich biodiversity and natural beauty, has seen a significant increase in eco-friendly tourism in recent years. Many travelers are now opting for sustainable travel practices to minimize their impact on the environment. This shift towards eco-tourism is driven by a growing awareness of the importance of conservation and the need to protect the region’s natural resources.

  • Reduced carbon footprint: By choosing eco-friendly transportation options, such as trains or buses, travelers can significantly reduce their carbon footprint.
  • Conservation of natural resources: By supporting sustainable tourism practices, travelers can help conserve natural resources, such as water and energy.
  • Support for local communities: Sustainable tourism can also provide economic benefits to local communities, helping to reduce poverty and promote sustainable development.Accommodations with Sustainability Certifications

    • Many travelers are now opting for accommodations with sustainability certifications, such as the Green Globe or the EarthCheck certification. These certifications ensure that the accommodations meet certain standards for sustainability, such as reducing energy consumption and waste.

    In 2020, the COVID-19 pandemic caused a significant decline in travel to Japan, with a 72.9% drop in international arrivals.

    The campaign aims to reduce greenhouse gas emissions and promote sustainable development.

  • Reducing greenhouse gas emissions by 45% by 2030
  • Promoting sustainable development and economic growth
  • Encouraging the adoption of clean energy technologies
  • Supporting the development of green infrastructure

    • Participating Countries and Organizations

    The Eco Deals Campaign has gained significant participation from countries and organizations around the world. Some of the key participating countries include:

  • Japan
  • South Korea
  • United States
  • European Union
  • China

    • Benefits of Participating in the Eco Deals Campaign

    Participating in the Eco Deals Campaign offers several benefits, including:

  • Reduced greenhouse gas emissions
  • Improved air and water quality
  • Enhanced economic growth and development
  • Increased competitiveness in the global market

    • Japan and South Korea’s Participation in the Eco Deals Campaign

    In 2025, Japan and South Korea joined the Eco Deals Campaign, marking a significant milestone for the initiative.

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