Rural Residents in China's Growing Travel Market

In the first quarter of 2025, China recorded 1.79 billion domestic trips, with rural residents accounting for 476 million trips, a 39.2% year-on-year increase.

Rural residents' spending on travel reached 320 billion yuan, a 39.6% year-on-year increase, fueling growth in China's tourism industry.

Modern farming technology has transformed the lives of rural residents like Tu Zhongxiang, enabling them to pursue their passions and explore new places.

Tu Zhongxiang now has more time and energy to explore the world thanks to the introduction of electric tools and precision farming methods.

Tu's vineyard uses advanced technology to streamline her work, increasing efficiency and reducing labor costs.

Rural residents can now use e-commerce platforms like Douyin to sell their products, providing new sales channels and opportunities for growth.

Affordable transportation options have made travel easier for rural residents, with county-level bus routes connecting towns, counties, and scenic spots.

Cui Suixiang, a 63-year-old mason, took an intercity bus to Wangmangling Scenic Area, a fraction of the cost of a plane ticket, and even created his own travel videos.

Local travel is gaining popularity among rural residents, driving upgrades in infrastructure and services, and boosting the tourism market.

The tourism industry in China is poised for significant growth, with modern technology and affordable transportation opening up new opportunities for rural travelers.