The Great USA Road Trip – Australia

The Great USA Road Trip – Australia is a three-city roadshow taking place in Perth, Adelaide, and the Gold Coast in July 2025, featuring informative sessions and experiential activations.

The event is being led by Brand USA in partnership with United Airlines and supported by a diverse array of US DMOs and brands.

The launch of this program in Australia is especially fitting as the centenary of Route 66 approaches in 2026.

Route 66, America's "Mother Road", is a 3,940 km long iconic route that spans eight states and is steeped in history and pop culture.

The roadshow will offer an in-depth look at US road trip itineraries, providing agents with the knowledge and inspiration they need to sell self-drive adventures with confidence.

Research from Brand USA shows that almost half (47%) of Australian travellers considering a visit to the USA in the future indicated they were likely to go on a road trip.

The survey also found that 69% of Australians travelling to the USA wish to visit two or more cities during their trip.

United Airlines is partnering with Brand USA to showcase some of the most famous routes and scenic roadways across the US.

United offers customers more nonstop flights from Australia to Continental USA than any other airline, providing travellers with the opportunity to see and experience more of America.

The Great USA Road Trip – Australia is an event that will not be missed by travel agents and industry professionals, offering a unique opportunity to immerse yourself in the spirit of the American open road.